Period:
12.4%
Total Leads
347
4 unmatched
vs last 30 days (308)
8.1%
Ad Spend
£6,842
vs last 30 days (£6,330)
4.2%
True CPL
£19.72
vs last 30 days (£20.56)
15.3%
Revenue
£14,280
vs last 30 days (£12,385)
21.7%
Profit
£7,438
vs last 30 days (£6,113)
2.9%
Margin
52.1%
vs last 30 days (49.4%)
1.4%
ROAS
2.09×
vs last 30 days (2.12×)
6.8%
Clicks
4,219
vs last 30 days (3,951)
5.3%
Conv. Rate
8.22%
vs last 30 days (7.81%)
Lead Volume vs Spend
Last 30 days — daily view
LeadsSpend £
Leads by Service Type
Last 30 days
Active Alerts
1Block #7 — Meridian Surveys (Help to Buy Val.) reached 83% capacity
4m ago·
Delivery EXHAUSTED — Lead LD-2847 to Pinnacle Property Surveys after 4 attempts
18m ago·
3 unmatched leads in queue — Specialist Surveys, no active buyer coverage
3h ago·
Spend sync gap detected — 24 Aug data pending restatement from Google Ads
6h ago·
Active Blocks
5 blocks in delivery
Meridian Surveys LtdBlock #7 · Help to Buy Val. · £40/lead
83/100~5d left
3.2/day avg83% ⚠ Low
Greenfield ValuationsBlock #4 · RICS L2 Survey · £70/lead
52/75~8d left
2.8/day avg69%
Pinnacle Property SurveysBlock #2 · RICS L3 Building · £100/lead
28/50~11d left
1.9/day avg56%
Charter Surveyors GroupBlock #3 · Indep. Valuation · £50/lead
41/60~8d left
2.4/day avg68%
Homeward SurveysBlock #1 · Shared Ownership · £50/lead
18/40~17d left
1.3/day avg45%
Recent Leads
Last 2 hours
JT
James ThorntonRouted
RICS L3 Building·RH8 4BN
Sent
4m ago
SW
Sarah WhitfieldRouted
Help to Buy Val.·GU1 2AB
Sent
9m ago
DO
Daniel OkaforUnmatched
Specialist Survey·BS9 1AX
Pending
14m ago
FM
Fiona McAllisterRouted
RICS L2 Survey·LS6 3PT
Sent
22m ago
TP
Thomas PearceRouted
Indep. Valuation·TW9 1HE
Exhausted
31m ago
AP
Amara PatelQualified
Help to Buy Val.·OX4 2JZ
Sent
47m ago
RS
Robert SaundersDuplicate
RICS L2 Survey·M14 5NP
Pending
1h ago